Here at AppSumo, we’ve partnered with some amazing partners to give back to struggling businesses and equip you with valuable knowledge. Learn more about what we’re doing here.

Meanwhile, these incredible SaaS companies, including several AppSumo partners, have stepped in to provide support against the pandemic.

SaaS Companies Responding to Coronavirus

AppSumo Partners

1. Hopin [Discounted Pricing]

Hopin, the virtual event platform that launched on AppSumo back in September 2019, has offered event-organizers and anyone affected by the coronavirus early access to the platform with discounted pricing. “We want to help people that are being affected by the coronavirus and their conferences,” co-founder Johnny Boufarhat told CNBC in an interview. Read more about what Hopin is doing and how you can host your next virtual event with them here.

2. HeySummit [Discounted Pricing]

HeySummit, a crowd-favorite for hosting virtual summits and conferences, has put together an awesome guide for event organizers concerned about coronavirus. They’re also offering any organizers of in-person events a free summit on the platform, waived transaction fees, and free access to their Sidekick advisory service. Learn more about what HeySummit is doing and how to transition from an in-person to digital event, here.

3. Multimedia5 [Free Upgrade]

Multimedia5 lets you make viral videos for social media. They’re leveraging their platform to help prevent the spread of the virus, by offering a free upgrade to anyone looking to make content sharing knowledge and safety tips. When you sign up, be sure to message their team and ask about this upgrade!

4. PeakMetrics [Free Tool]

PeakMetrics, the team behind the 2019 AppSumo deal, Civicfeed, can help you track your mentions and keep an eye on competitors online. But they’ve also just released a free tool to receive news updates about coronavirus in your local area on email and Slack.

5. LiveAgent [Free For Public/Government Institutions]

LiveAgent, a two-time AppSumo MVP, helps businesses communicate with customers through email ticketing, live chat, and social messaging. As a way to assist public and governments organizations that are dealing with COVID-19 in their transition to digital work, LiveAgent is offering their tool free of charge. Reach out to their team to see if you qualify!

6. Vectera [Free Until June 1st]

With many companies going remote, video calling has become an increasingly popular option. Vectera has done their part to make transitioning to virtual calls easier than ever. From now until June 1st, their software will be free and public to everyone. New users will now get the full package for free and existing paying users will automatically receive a free upgrade to the next tier of the platform.

Our Partner Success team (s/o to Mel!) uses Vectera to stay connected to partners around the world.

7. Stackby [Free Upgrade + Free LTD for NGOs]

Stackby (live in the AppSumo store) is offering a free LTD code to registered NGOs and non-profits working for coronavirus prevention and relief efforts. They’re also gifting two additional users for free to anyone who stacks 5 codes to help those businesses work remotely with more ease.

8. Tribe [Free for Educators, NGOs]

Even amidst social distancing, you can still build up your virtual Tribe. And now, the team at Tribe has opened up their free tier for unlimited users for educational institutes, non-profits, researchers, and those working in the front-lines looking to create an online community catering to knowledge-sharing and collaboration.

9. Krisp [Free Tier for 6 Months; Discounted Pricing]

If you’re calling in to meetings, you need Krisp – a tool that mutes background noise so your audio comes out crystal clear every time. In response to growing demand during this pandemic, Krisp introduced a free tier with 120min/week of free noise cancellation for the next six months. In addition, all students, teachers, hospital and government workers, get unlimited Krisp for free. If you’re already a paying member, Krisp cut the price by 30% —$5/month.

10. Standuply [Free Tool]

The team behind Standuply just released a new tool on ProductHunt today called Covid-19 Check-ups. Here’s how it works: Standuply runs surveys with your team members asking questions regarding travel and health condition to determine anyone at risk who may need to quarantine.

11. RemoteReady [Free Tool]

The team at Soapbox (currently live on AppSumo) also released a new tool on ProductHunt today The RemoteReady Questionnaire is designed to help businesses making the sudden transition to WFH life. Based on your answers, the tool will show you specific recommendations on how to improve your remote work setup.

12. Intellifluence [Free Tool]

Looking for influencers for your marketing campaigns? Intellifluence makes the search so much easier. Right now, as a response to the coronavirus, the team has started a charity initiative, offering a free lifetime plan to any small business impacted by the pandemic. You can apply here.

13. Yay Images [Free for Three Months]

Yay Images, the premium stock image library, knows that stock photos, vectors, and illustrations are an expensive but necessary asset for businesses – both online and offline. The team has decided to help lessen this burden during these unpredictable times. They’re offering all stock image plans for free for the first 3 months from now until April 30th. Use the promo code “YAYHELP“!

14. Story Chief [Free Social Tool Until May 19th]

If you need to streamline your social media, look no further than Story Chief, which lets you publish across all your channels at once, collaborate with your team, and get insights on how your content is performing. Currently, they’re offering Story Chief: Social for free until May 19th due to the coronavirus.

15. Shorby [Free for Non-Profits and Researchers]

Shorby is the magical micro landing page with rich links to your best content. The team is keeping people informed on the coronavirus by making it easy to access the latest relevant news: just choose any reliable source with the coronavirus info, and integrate its feed to your Shorby (or just copy & paste one of this COVID-19 news feed: https://shor.by/bbcfeed, https://shor.by/whofeed, https://shor.by/cnnfeed). Plus, they’re giving away lifetime free subscriptions to non-profits and researchers working to end the pandemic or support others through it. Feel free to reach out to get an account for your organization! Read Sumo-ling reviews of Shorby, here.

16. SpyFu [Free Subscription]

Need to learn the secrets behind the competition’s search marketing? SpyFu lets you download your competitors’ most profitable keywords and ads to stay ahead of the curve. Right now, they’re lending a hand to businesses affected by the coronavirus and offering a free subscription to anyone that needs it, whether you’re a remote worker or an SMB.

17. WebARX [20% off for 6 months]

WebARX – a powerful website security platform that helps you protect and monitor all your websites – has put together a hand-curated list of cyber attacks and threats related to COVID-19. As website exploitation attempts increase during this pandemic, it’s important to stay vigilant. They’re also offering 20% off on all accounts for 6 months with the code get20offnow.

18. WP Project Manager [Free Business Package for 3 Months]

WP Project Manager is a simple and versatile project management plug-in that helps your team plan, collaborate, and deliver projects faster. As a response to COVID-19, weDevs is offering WP Project Manager Business Packages free for 3 months.

19. Netpeak Software [Free Tools Until April 30th]

Netpeak Software is the sister company of our amazing partner Serpstat and an SEO game-changer that makes day-to-day SEO tasks a breeze. As a response to the pandemic, they’re offering their tools Netpeak Spider and Netpeak Checker for free until April 30th to our blog readers. To get access and a couple of SEO tips, send a taco to the chat and the guys over there will do the rest of the magic for you.

20. Easy.jobs [Free Access for 1 Year]

If you need to recruit and hire, look no further than Easy.jobs – an awesome remote solution for attracting quality talent, fast. Easy.jobs is giving away access to their Startup Package (typically $19.99/month!) for free for the rest of 2020. Plus, they put together this helpful remote hiring guide for managers!

21. UserGuiding [COVID-Meter Tool Free]

The folks over at UserGuiding – a product walkthrough and user onboarding software – developed a tool called COVID-Meter, a free survey-tool that helps businesses find out how their customers are affected by the pandemic and offer special promotions to the most affected to reduce churn and uncertainty. These are difficult times, so they’re offering this new tool to everyone during the pandemic for 100% free – no limits.

22. Plutio [20% off until May 31st]

Plutio is the tool that lets you manage your entire business from one dashboard. In response to COVID-19, they’re putting out a lot of amazing offers, including increasing the contributors limit on their team plan from 5 to 30, doubling their affiliate commissions, and so much more. Plus, right now, you can get 30% off any of their plans and on white label from now until May 31st with the code COVID19.

Other Software and Services Companies

Alugha [Free for Educators, NGOs]

Creating educational or helpful content about prevention or awareness? You need Alugha to make them multilingual and broaden your message. Alugha is offering their Toolkit free for 3 months to anyone in the video and translation industry. This means that your team can handle the transcription, translation and voice-over production entirely online from home.
Pick the Small Business tier at https://alugha.com/plans and enter the code HomeOffice2StaySafe at checkout.

Don’t create videos but love watching them? Alugha also created hundreds of educational videos that you can watch free of charge, including this one from the World Health Organization.

Remo [Free For Conference Organizers]

Remo helps you create custom video-first virtual gathering places. While the AppSumo team is working remotely, we’re all using Remo for meetings, water cooler convos, and even happy hour. Like HeySummit, Remo has offered anyone who has a physical event scheduled within the next 3 months a free virtual event online as well as support to get them up and running. Plus, they have a 14-day free trial you can take advantage of to see if it’s a good fit for your team.

The AppSumo team enjoying a virtual happy hour courtesy of Remo, with a few special pup guest stars!

Cloudflare [Free for Six Months]

Cloudflare, the website security and performance platform, is offering their Cloudflare for Teams service free for small businesses for at least six months.

Microsoft [Free for Six Months]

Microsoft is making Microsoft Teams free for the next six months. That way, small businesses can seamlessly transition to working remotely while maintaining collaboration.

Zoho [Free Until July 1st]

Zoho Remotely, a suite of web and mobile apps designed to help you communicate, collaborate, and be productive while working (well, remotely), is now free until July 1st, 2020 to help any teams affected by coronavirus.

Techsmith [Free Until July 1st]

Techsmith, a screen capture and recording tool, is giving away free access to TechSmith Snagit and TechSmith Video Review, through the end of June 2020 for any team or company that needs it.

Loom [Free Until July 1st]

Loom, the video recording and messaging giant, is offering additional features through July 1st, 2020, including removing limits on their free plan, cutting the price of their Loom Pro plan in half, and extending all free trials of Loom Pro from 14 to 30 days.

Discord [Free Upgrade]

Discord, the voice and text chat originally designed for gamers, has found that its users rely on it for much more, including communication while working remotely. In response to coronavirus, they’ve enhanced features on their Go Live streaming service to support 50 users (a huge upgrade from the previous limit of 10). You can read more about the steps they’re taking here.

Vector Grove [Free for Two Months]

VectorGrove offers over 1.2M royalty-free vectors and graphics with unlimited downloads per month. Right now, you can get two months free on any plan by using promo code VGSUPPORT – both Standard and Extended licenses are available.

GanttPRO [Free for Hospitals and Non-Profit Organizations]

GanttPRO, the online project management solution based on Gantt Charts, is offering a free license for hospitals and non-profit organizations until August 15, 2020.

Converge [Free for Businesses Until July 1st]

Converge is a content marketing platform that helps businesses create and then share their content with a large B2B audience. Right now, they’re making Converge free to any business looking for content promotion until July 1st. Join for free here using the code “CONVERGE2020” and click here to find out more about their response.

LimeCall [Free for Small Businesses for Six Months]

LimeCall is an automated callback solution that delivers an instant conversation without the need for any additional hardware or software. Generate more sales qualified leads and calls from your website visitors with targeted automation and real-time multi-channel integrations. Currently, they’re offering their tool for free for 6 months to NGO/early-stage startups with less than 25 employees. Plus, there’s a 75% discount for everyone for 6 months on their Pro Plan. After you sign up, just use the code “SaaSforCovid” during checkout.

LiveSession [Free for Non-Profit Organizations]

LiveSession is a session recording tool that helps you analyze and optimize the customer experience. Right now, they’re offering their product for free to non-profit organizations and 50% off for everyone affected by COVID-19. You can find out more in their article here.

What We’re Doing

At AppSumo, we’re taking coronavirus seriously. Our team is working from home to ensure safety across departments. We’ve put together a few resources for you, including a collection of tools that can help you work remotely more effectively.

We’re also holding a special FREE webinar series to answer your questions on how to work remotely and safeguard your business during the outbreak. With the help of our partner HeySummit, we’ve gathered industry experts and boss entrepreneurs in one (digital) space to teach you everything you need to get the most out of your #WFHhustle. You’ll learn how to build a successful business remotely, sharpen your communication skills in times of crisis, devise marketing hacks, and so much more.

So keep an eye on your inbox! Not on our list? Click here to register!

Finally, we’ve kickstarted our Software Fund. With the help of 16 of our partners, we’re providing $1M worth software free to physical businesses impacted by COVID-19. If your brick-and-mortar business (e.g. restaurants, teachers, yoga/fitness instructors, hospitality workers, NGOs, etc.) has been affected by the pandemic, please fill out an application or share this with an eligible business in need. 

Plus, we’ll continue to put together helpful content and tips for you. Here are a couple blog posts we’ve written that can help:

• 8 Remote Team Tools for Maximum Collaboration and Productivity
• Best Tools for Working Remotely: An Article I Wrote from My Couch

If there is anything else we can do for you or your business, please let us know in the comments.

“What if I could get deals on new software so people could start their businesses?”

And just like that, AppSumo was born.

In the last ten years, our team at AppSumo has launched over a thousand deals on software, and served millions of entrepreneurs worldwide.

Some of these SaaS tools have gone to become pretty big deals (pun intended).

In 2013, for instance, we had a $39 lifetime subscription for Zapier—ever heard of it?

Since then, our nose for talent has only gotten stronger. As we celebrate a decade of savings, we wanted to take you on a stroll down memory lane and give a shout out to 10 noteworthy deals we’ve run during our 10 years of business.

From Launch to Sumo-Sized Success

1. Intercom

AppSumo Launch Date: December 2012
Price: $49 for lifetime access

Intercom hit the AppSumo store in December 2012. By March 2013, the messaging platform hotshot had raked in $6 million in Series A seed money. Since then, Intercom has raised a whopping $241M in funding and acquired over 30K customers, going on to become a staple in every business toolbox. Learn more about how Intercom is using AI to bring chatbots back and make them better than ever.

2. Shopify

AppSumo Launch Date: October 2012
Price: $149 for four-month access

When Shopify launched in our shop in 2012, we knew that the $149 deal was a steal. But we couldn’t have possibly known that it would take less than a decade for more than a million businesses to catch on to the hype. The platform handles everything from marketing to payments to shipping for their online store. To date, Shopify has over 218 million buyers, from 175 countries. We’d like to say that we’re responsible for that. (Narrator: “They aren’t.”)

3. Zapier

AppSumo Launch Date: January 2013
Price: $39 for lifetime access

Zapier launched in the AppSumo store with lifetime access to its then 157 services. Now, with over 2,000 integrations locked and loaded into their arsenal and over 3 million users, Zapier has become essential to creating business workflows. Zapier is also one of the the most popular integrations amongst other AppSumo deals, including OGs like Paperform, Freedcamp, and Process Street. Fun fact: Zapier started out as a weekend project. Learn how it grew into a powerhouse with over $50M in MRR, here.

Companies Gettin’ Paper

4. Hopin

AppSumo Launch Date: October 2019
Price: Starting at $59 for lifetime access

Hopin is the first all-in-one live online events platform where attendees can learn and connect with people from anywhere in the world — and it didn’t take long for investors to be colored impressed. After its AppSumo launch, Hopin raised $5 million in seed money and launched the updated version of their platform, bringing out-of-this-world events to a global audience. Most recently, Hopin has been featured helping event organizers go digital during the coronavirus outbreak.

5. InVideo

AppSumo Launch Date: April 2019
Price: Starting at $49 for lifetime access

InVideo is a cutting edge tool for video creation, which we all know is a major asset in every marketer’s toolbox. This media library is filled with millions of beautiful images, videos, and music — letting you make awesome videos for your social media, website, Youtube channel, and more. So, it’s no wonder that InVideo has brought in $2.5 million in seed money before even leaving the AppSumo store! You know what that means, right? Yup, you can still get your hands on this outrageous video deal. 

6. Coassemble

AppSumo Launch Date: April 2019
Price: Starting at $49 for lifetime access

Coassemble is an all-in-one training platform that helps teams and HR professionals share knowledge and learn easily. And they make getting money look easy, too. In February, they raked in $4.4 million in their series A, bringing their total funding to date to $6.6 million. You gon’ learn today, Coassemble!

Getting the Glow Up

7. lemlist

AppSumo Launch Date: February 2018
Price: Starting at $49 for lifetime access

Lemlist is the tool that makes cold emails less of a nightmare, so it deserves the growth it’s seen! In the two years since running its first AppSumo campaign, lemlist has crossed the $1 million ARR mark and built out a team of ten employees! We sat down with Guillaume, lemlist’s cofounder, and talked to him about his experience launching on AppSumo. Plus, we learned the ins and outs of cold email outreach. Curious to learn more? Check out these posts:

• How to define your buyer persona
• Finding and validating email addresses
• Ensuring high deliverability
• Finding the best tools for email outreach
• Following up and getting results

8. Mailshake

AppSumo Launch Date: January 2017
Price: $39 for lifetime access

Speaking of cold email outreach, we can’t forget about Mailshake, the brainchild of growth marketer and entrepreneur, Sujan Patel. This deal sold for $39 with lifetime access for three users. Quick maths — that same plan goes for over $2K/year now! And with over 33K customers, Mailshake is shakin’ things up for sales peeps, recruiters, and linkbuilders. Pro tip: if you’re still hungry for email advice, then you don’t want to sleep on Mailshake’s free email outreach playbook.

9. BetterProposals

AppSumo Launch Date: June 2017
Price: $39 for lifetime access

If you’re an agency or freelancer working with clients, you need a way to send proposals. That’s where superstar BetterProposals comes in. When BetterProposals graced the AppSumo store back in 2017, it scored over 5,000 customers. Why? Because Sumo-lings went ga-ga for it, leaving reviews like this one:

Want to know see how BetterProposals can revolutionize your business? Check out the proposal template that drives $50M in sales every year.

10. Serpstat

AppSumo Launch Date: February 2017, April 2018
Price: $39 for lifetime access

No acronym elicits more of a groan from marketers than SEO (What does it really even mean?). That’s why when Serpstat came along for the first time in 2017 and helped simplify search, Sumo-lings couldn’t have been happier. And neither could the Serpstat team: their launch was one of our highest grossing deals in 2017! And that’s not the only accolade they got to hang their hat on: Serpstat was also the most upvoted SEO tool on ProductHunt that year.  

Honorable Mention: LiveWebinar

AppSumo Launch Date: September 2019
Price: $99 for lifetime access

For months, we received countless Facebook mentions and support tickets begging AppSumo to bring a webinar platform deal. And when LiveWebinar stepped up the plate, it did not disappoint. LiveWebinar was the highest grossing AppSumo deal in our history! With the capital they received during their AppSumo promotion, the LiveWebinar team was able to build out dozens of sought-after integrations, including ones with other AppSumo deals like Sendfox and HeySummit.

Bottom line: In our last 10 years of operation, we’ve seen some incredible companies get their start the AppSumo store and go on to shine. None of that could have been possible without you – our amazing Sumo-lings. Thank you!

Day in and day out, y’all are grinding it out to bring the world valuable content. Not only are you writing, editing, and publishing, but then you’re shamelessly plugging yourself on every channel just to get some eyes on your stuff. (“Hi, it’s me again, back with another glorious post.”)

And our team decided we wanted to show you some love and give you the tools to write, promote, and grow your blog’s reach. That’s why we put together the most epic blogger giveaway.

Enter this Giveaway Now

Inside this giveaway, there is $8K+ worth of insanely valuable prizes, including:

• • Lifetime Access to Sumo.com ($1,764)
  • Lifetime Access to KingSumo Web App Pro ($99)
  • Lifetime Access to SendFox ($720)
  • Lifetime Access to SEVEN of the best deals for bloggers featured on AppSumo:
    • Depositphotos ($500)
    • PromoRepublic ($588)
    • RelayThat ($1,164)
    • MissingLettr ($500)
    • ShortPixel ($300)
    • StoryChief ($1,188)
    • Essential Addons ($149)
  • $500 in AppSumo credits
  • 123 Affiliate Marketing course by Pat Flynn ($699)

Yup, we brought the whole Sumo family together to create a giveaway that has just about everything you would need to launch a blog, manage your processes, promote your content, AND make money doing it!

Oh, and the best part? It’s 100% free to enter.

Click here for your chance to win — and remember, the more you share, the higher your odds are at winning! So get in there, Tweet about it, blast that referral code far and wide and get your hands on $8K worth of content magic .

May the tacos be ever in your favor!

Enter this Giveaway Now

Congratulations, you did it! You’ve just launched a website! Now, all you need is people to actually read it (Nana doesn’t count). And the single best way to make that happen is through email.

Everyone is tempted to do their marketing through the new kids on the block, like Instagram and LinkedIn. But the fact of the matter is: email is still the biggest marketing lever you can pull for your business. 

Get the right people on your list

When AppSumo started in 2011, it was just Noah Kagan cranking away on his laptop in his mom’s basement. But in the last eight years, the team grew to 15 strong and more than 10xed our revenue (that’s a different story, which you can read about here) using email as our main channel! So, how can you start seeing this kind of success in your email marketing? Get the right people on your email list.

It’s easier said than done, but I’m going to walk you through five tried and true techniques that AppSumo has used over the years, so you can grow your email list and boost engagement.

How to Grow Your Email List

1. Customer Profiling

Ok, this one is kind of feels like a cop-out because it’s not going to physically collect any emails for you. But hear me out. Before you can even start thinking of how to reach your customers or readers, you first need to figure out who that person is. At AppSumo, we got on calls with our best customers and asked them, “Hey, how did you first hear about us? What are somethings that we’ve done that you liked or didn’t like? Why do people keep laughing when I wear my fedora?” Then once we knew more about these customers, we created customer personas to better understand them and their behaviors.

So if you’re starting a travel blog and want to grow your email list, first brainstorm your ideal subscriber. Are they budget travelers? Do they like adventure? Are they in a predominantly younger or older demographic? Remember: Narrowing down who you’re talking to only makes your messaging more effective.

2. Viral Giveaways

Fun fact: Giveaways were the number one way that AppSumo got to its first 200K subscribers. We use a tool that we built called KingSumo (bonus: there’s a lifetime deal on it!), but there are a ton of other options available to you. We like Sociamonials, Wishpond, and Woorise.

Here are the most important things to nail down when you’re running a giveaway:

• Choose a platform that encourages viral 1-click sharing. Nobody has time for multiple clicks so eliminate additional barriers to entry and make entering a no-brainer!
• Pick prizes that are going to appeal to your ideal customer and repel your non-ideal customer. Why shouldn’t you give away a laptop? Because everyone wants one! Sure, you’ll get a ton of people to enter but then they’ll likely just unsub as soon as they get your first email. Instead, go after people who should already be on your list by picking prizes specific to them. For example, we ran a giveaway back in October designed for digital nomads featuring awesome travel tech gear and got over 25K new and, more importantly, engaged subscribers! Pro tip: If you have a native prize that you can feature (e.g. AppSumo credits), then do it! It doesn’t cost nearly as much for you and encourages more engagement with your site.
  
• Communicate! Set up an email introducing people to you as soon as they enter so there’s no confusion. Let them know if they won (obviously) and let them know if they didn’t (not so obviously)! Contacting non-winners gives you an awesome opportunity to give out discounts or incentivize in some other way.

3. Custom Pop-ups

Another way to get qualified leads on your email list is through custom pop-ups. By using segmented messaging and strong calls to action, you can convert more site visitors. When someone lands on AppSumo.com for the first time, they are greeted with a popup that says ‘Friends don’t let friends pay full price.’ Immediately, they get a sense of our brand identity and tone, thus, knowing what to expect from us when they fork over their email address.

We also use pop-ups to advertise product webinars that we run — and doing so has resulted in a 2x registration increase AND a 4x new subscriber increase! That means we are giving people who would have normally left the party an opportunity to engage with our content in a way that isn’t purchase related.

The important thing to remember when you’re setting up pop-ups is to talk to your audience in a way that feels familiar, that gives them value, and doesn’t annoy them. Give clear exit paths (don’t make the “x” harder to find than chapstick) and serve popups when they’re relevant or can be useful. For example, any new users that have been on your homepage for 10 seconds get served a ‘Welcome, here’s 10% off’ pop-up that sends the discount to their email. People will gladly give their email in exchange for a discount, and you can all but guarantee that email will be verified since they have to check it to apply the promotion! Win-win for you and your customer.

4. Lead Magnets

That leads us right into lead magnets (or leveraging content for new subscribers). This is another area where pop-ups can come into play! Remember how I humble bragged earlier about 10xing our revenue? Well, our sister company, Sumo.com wrote a growth study about how AppSumo makes more money per employee than Google/Facebook/Apple and we ran that PDF as a gated freebie on our site. This got THOUSANDS of new signups. Plus, I know that if someone is interested in reading 40 pages about how we make money, they’re more likely to be nurtured into a subscriber and purchaser than someone who visits the site cold.

If you have a piece of content that you can repurpose into something actionable and useful for your audience, do it! Gate it behind a pop-up and start your relationship with your customers and subscribers on the right foot by giving them something free and building up goodwill. 

To capture even more leads, you can also set up forms on your website using tools from our store like Beacon and HappyForms.

5. Influencer Marketing

Another great tactic is influencer marketing. Fun fact: our CEO, Noah Kagan, wrote a guest post on Tim Ferriss’ blog (we have a loose definition of “fun fact”). Tim has a massive audience of entrepreneurs, aka our ideal customer, and this article is the number one driver of organic traffic back to AppSumo — 8 years later! Working a bit of cold outreach into your marketing is a great way to gain visibility and subscribers.

I’d recommend starting out by making a list of the influencers in your space and getting their contacts. Come up with a potential blog post idea and pitch it! The worst-case scenario? You meet other people working in your space. The best-case scenario? You get to leverage someone else’s audience to grow yours.

Don’t be vain (I bet you think this blog is about you)

Getting your subscribers is important, so make sure you’re doing it the right way. Remember: a big, bloated list is nothing but a vanity metric. Use these tactics to grow sustainably and get the folks on your list that are excited to hear from you!

To build your email list even more using social network APIs, check out Boost in our store.

Once you’ve collected those emails, use a tool like TheChecker to make sure they’re real.

And finally, you can send those verified real people that want to be on your email list, beautiful emails right directly from WordPress with MailPoet.

Have any questions about getting your first subs? Leave a comment below!