Selling on AppSumo: Your Place to Launch & Grow
By Trusted by the best and brightest SaaS brands, AppSumo has become the #1 marketplace for entrepreneurs who are always looking for the next best tool or product to grow their business.
And now we’re making it even more accessible to those who want to not only buy—but now sell—their products to an excited and engaged audience.
With AppSumo’s self-submission tool, you’ll have the opportunity to get your products or tools in front of over one million entrepreneurs, founders, affiliate marketers, and hustlers in as soon as a week. You also get the priceless opportunity to receive detailed, constructive feedback from users who want to see you win.
Curious? Let’s dive into the details.
What is this all about?
It’s all about creating a new online space to highlight hustlers and products from our community and beyond!
Whereas in the past AppSumo was known almost exclusively for the typical SaaS offerings seen in our lifetime deals, our new partner-driven marketplace showcases other types of products in addition to software like downloadable content (PDFs, ebooks, templates, etc.), online courses, memberships, and more. And the best part is that you’ll be able to get your listing in our store (and in front of people who are ready to give you their money) in as little as a week.
Listings in our marketplace are a little different than the usual lifetime deals you see on our site. These listings are evergreen instead of limited-time promotions. That means your listing will exist on AppSumo forever (and ever and ever… or at least for 120 days), and you’ll forever have the opportunity to bring in new customers.
We’re looking for any digital product or tool that will help hustlers grow. If you’ve got a SaaS solution, ebook, PDF, template library, online course, WordPress plugin, Chrome extension, membership, or conference tickets — we want you to join us!
But Don’t Take Our Word For It…
Sure, we think we’re great. But what is it actually like to be a part of this community of sellers and AppSumo partners?
One of the greatest benefits that creators mention about selling their products on AppSumo is the invaluable feedback they receive from eager, engaged, and enthusiastic Sumo-lings. This feedback is invaluable as they work to grow their public roadmap, improve the user experience, and empower their customers to do big things in their businesses.
But don’t take our word for it.
Here’s what some of these talented makers and creators are saying about the feedback they’ve received:
“But more than the money, the value we received was the feedback and questions we got from those who enrolled into our course.” – Sachin at The Advanced Course in Digital Marketing
“Primary goal was feedback to help prioritize our roadmap. We have a list of 1,000 things we want/need to do, but prioritizing them based on what customers really need is always a challenge. We got this in spades.” – Jeff at Markup Hero
“I’ve received a ton of feedback and ideas for new features, tons of bugs exposed and fixed, and a better understanding of the market and users’ needs. Oh and the money doesn’t hurt :D” – Oliver at Niceboard
How does it work?
Anyone who wants to sell on AppSumo just needs to submit their product, which our team will review and approve. Then the fun begins.
Once a Sumo-ling purchases your product or tool, AppSumo delivers it in the form of an instant download (for downloadable content) or a code that buyers can use to redeem the product on your website.
You’ll want to keep an eye on reviews and questions from Sumo-lings as engaging with the community will impact your listing’s performance. (Don’t worry! They won’t bite.)
While you don’t pay anything to be listed on the AppSumo marketplace, there is a simple commission structure. You get 70% of all sales from existing AppSumo customers (Sumo-lings with a prior invoice history on the platform), and even better, you get 95% of all sales from new AppSumo customers (those with no prior invoice history on our site). With AppSumo’s 60-day refund window, you’ll receive payouts 60 days after the sale.
Grow Your Reach on AppSumo
You know what they say, “Mo’ Tacos, Mo’ Money.” (And by they, I mean me. I just made that up.)
But in AppSumo land, the taco is king (like a star-rating, but tastier). And the more reviews and tacos you rack up on your listing, the more opportunities you’ll have to grow your reach.
Get 10 reviews with 4+ taco ratings, we’ll give you a shoutout in our Friday email newsletter. Collect 20 reviews with 4+ taco ratings, we’ll provide some additional exposure to your product in our Rising Star Collection. And if you gather 25 reviews with 4+ taco ratings, we’ll give you another shoutout — this time in our popular Sunday night email blast.
As we continue to grow this partner-driven sales initiative, we will continue to evolve how customers can discover your amazing product. To name a few factors that will impact your reach on AppSumo:
- Traffic to your deal page
- Engagement and conversion
- Number and quality of reviews
We are actively testing and optimizing all of these with the end goal of helping our partner community of makers and creators grow.
So what can you do to grow your reach now?
Be active and engage with those on your deal page as you keep working to drive more people to the page. And encourage customers to leave reviews so you can get that feedback (and those tacos!)
Start Selling on AppSumo
All you have to do to get started selling on AppSumo is to submit your product.
You’ll go through a self-submission process where you give us details about your business and the product or tool you’d like to sell on AppSumo. After you submit, our team will review your submission, and if you’re approved, your listing will typically go live within a week.
If you’re ready to help hustlers grow (while making some sweet, sweet cash), list your product on AppSumo today.