AppSumo’s 10 Year Anniversary: Where Are They Now?

Picture it: it’s 2010. Toy Story 3 warmed our hearts, One Direction got together (RIP), and Noah Kagan came up with a revolutionary idea from his mom’s basement.

“What if I could get deals on new software so people could start their businesses?”

And just like that, AppSumo was born.

In the last ten years, our team at AppSumo has launched over a thousand deals on software, and served millions of entrepreneurs worldwide.

Some of these SaaS tools have gone to become pretty big deals (pun intended).

In 2013, for instance, we had a $39 lifetime subscription for Zapier—ever heard of it?

Since then, our nose for talent has only gotten stronger. As we celebrate a decade of savings, we wanted to take you on a stroll down memory lane and give a shout out to 10 noteworthy deals we’ve run during our 10 years of business.

From Launch to Sumo-Sized Success

1. Intercom

AppSumo Launch Date: December 2012
Price: $49 for lifetime access

 

Intercom hit the AppSumo store in December 2012. By March 2013, the messaging platform hotshot had raked in $6 million in Series A seed money. Since then, Intercom has raised a whopping $241M in funding and acquired over 30K customers, going on to become a staple in every business toolbox. Learn more about how Intercom is using AI to bring chatbots back and make them better than ever.

2. Shopify

AppSumo Launch Date: October 2012
Price: $149 for four-month access

When Shopify launched in our shop in 2012, we knew that the $149 deal was a steal. But we couldn’t have possibly known that it would take less than a decade for more than a million businesses to catch on to the hype. The platform handles everything from marketing to payments to shipping for their online store. To date, Shopify has over 218 million buyers, from 175 countries. We’d like to say that we’re responsible for that. (Narrator: “They aren’t.”)

3. Zapier

AppSumo Launch Date: January 2013
Price: $39 for lifetime access

Zapier launched in the AppSumo store with lifetime access to its then 157 services. Now, with over 2,000 integrations locked and loaded into their arsenal and over 3 million users, Zapier has become essential to creating business workflows. Zapier is also one of the the most popular integrations amongst other AppSumo deals, including OGs like Paperform, Freedcamp, and Process Street. Fun fact: Zapier started out as a weekend project. Learn how it grew into a powerhouse with over $50M in MRR, here.

Companies Gettin’ Paper

4. Hopin

AppSumo Launch Date: October 2019
Price: Starting at $59 for lifetime access

Hopin is the first all-in-one live online events platform where attendees can learn and connect with people from anywhere in the world — and it didn’t take long for investors to be colored impressed. After its AppSumo launch, Hopin raised $5 million in seed money and launched the updated version of their platform, bringing out-of-this-world events to a global audience. Most recently, Hopin has been featured helping event organizers go digital during the coronavirus outbreak.

5. InVideo

AppSumo Launch Date: April 2019
Price: Starting at $49 for lifetime access

InVideo is a cutting edge tool for video creation, which we all know is a major asset in every marketer’s toolbox. This media library is filled with millions of beautiful images, videos, and music — letting you make awesome videos for your social media, website, Youtube channel, and more. So, it’s no wonder that InVideo has brought in $2.5 million in seed money before even leaving the AppSumo store! You know what that means, right? Yup, you can still get your hands on this outrageous video deal. 

6. Coassemble

AppSumo Launch Date: April 2019
Price: Starting at $49 for lifetime access

Coassemble is an all-in-one training platform that helps teams and HR professionals share knowledge and learn easily. And they make getting money look easy, too. In February, they raked in $4.4 million in their series A, bringing their total funding to date to $6.6 million. You gon’ learn today, Coassemble!

Getting the Glow Up

7. lemlist

AppSumo Launch Date: February 2018
Price: Starting at $49 for lifetime access

Lemlist is the tool that makes cold emails less of a nightmare, so it deserves the growth it’s seen! In the two years since running its first AppSumo campaign, lemlist has crossed the $1 million ARR mark and built out a team of ten employees! We sat down with Guillaume, lemlist’s cofounder, and talked to him about his experience launching on AppSumo. Plus, we learned the ins and outs of cold email outreach. Curious to learn more? Check out these posts:

• How to define your buyer persona
• Finding and validating email addresses
• Ensuring high deliverability
• Finding the best tools for email outreach
• Following up and getting results

8. Mailshake

AppSumo Launch Date: January 2017
Price: $39 for lifetime access

Speaking of cold email outreach, we can’t forget about Mailshake, the brainchild of growth marketer and entrepreneur, Sujan Patel. This deal sold for $39 with lifetime access for three users. Quick maths — that same plan goes for over $2K/year now! And with over 33K customers, Mailshake is shakin’ things up for sales peeps, recruiters, and linkbuilders. Pro tip: if you’re still hungry for email advice, then you don’t want to sleep on Mailshake’s free email outreach playbook.

9. BetterProposals

AppSumo Launch Date: June 2017
Price: $39 for lifetime access

 

If you’re an agency or freelancer working with clients, you need a way to send proposals. That’s where superstar BetterProposals comes in. When BetterProposals graced the AppSumo store back in 2017, it scored over 5,000 customers. Why? Because Sumo-lings went ga-ga for it, leaving reviews like this one:

Want to know see how BetterProposals can revolutionize your business? Check out the proposal template that drives $50M in sales every year.

10. Serpstat

AppSumo Launch Date: February 2017, April 2018
Price: $39 for lifetime access

No acronym elicits more of a groan from marketers than SEO (What does it really even mean?). That’s why when Serpstat came along for the first time in 2017 and helped simplify search, Sumo-lings couldn’t have been happier. And neither could the Serpstat team: their launch was one of our highest grossing deals in 2017! And that’s not the only accolade they got to hang their hat on: Serpstat was also the most upvoted SEO tool on ProductHunt that year.  

Honorable Mention: LiveWebinar

AppSumo Launch Date: September 2019
Price: $99 for lifetime access

For months, we received countless Facebook mentions and support tickets begging AppSumo to bring a webinar platform deal. And when LiveWebinar stepped up the plate, it did not disappoint. LiveWebinar was the highest grossing AppSumo deal in our history! With the capital they received during their AppSumo promotion, the LiveWebinar team was able to build out dozens of sought-after integrations, including ones with other AppSumo deals like Sendfox and HeySummit.

Bottom line: In our last 10 years of operation, we’ve seen some incredible companies get their start the AppSumo store and go on to shine. None of that could have been possible without you – our amazing Sumo-lings. Thank you!