Sales Page Template: Create a Successful Sales Page Using AI

As the first impression to your customers, sales pages can make or break your business. Great sales pages increase conversions and drive sales, while poorly done ones can discourage potential buyers from committing.

If you’re struggling to come up with a compelling copy for your sales page, this article is for you!

We’ll show you below how to take advantage of the latest AI copywriting technology, plus a great template to help you create high-converting sales pages for your products or services.

We’ll also go over some of the most important copywriting tips, with plenty of examples from an AI writing robot that can generate top-notch sales copy in a matter of seconds.

Why do I need a sales page template?

Creating effective sales pages is not as intimidating as it seems.

Sales letters have existed since the early days of modern advertising and have been distilled over decades into a formula that is repeatable.

In fact, once you learn how to work with the template shown below, you’ll begin to see the same elements in every sales page you read.

How can AI help me write sales copy?

AI copywriters are no different than computers that become great at playing chess by learning from the grand masters.

AI copywriting robots are trained using artificial intelligence technology. These robots read through different types of successful sales letter templates written by thousands of world-class copywriters, until they begin generating their own unique style.

So, by providing minimal direction to the AI program, you end up with 100% original, high-quality content that can be generated in mere seconds.

Let’s learn through an example.

The 7 key elements of a successful sales page

Successful sales pages have a minimum of seven key elements, as shown below.

To illustrate how to fill out the template using AI tools, we’ll create a fictitious digital marketing agency. Now, while there are a number of AI copywriting assistants on the market, I’ll use the popular Jarvis writing robot for this example.

Step 1: Start with a catchy headline

Your headline needs to describe your product or service, either directly or indirectly, depending on the nature of your audience.

For high-level B2B sales it’s best to explicitly mention your brand. For small business sales, you can focus on emotional hooks instead (more on this in the example below).

Here are some tips for writing a great headline:

• Always focus on your audience and their needs, not on your product and its features
• Use descriptive language to paint a picture of what the future will look like when you solve your audience’s problem
• Use compelling yet simple words to describe what your product or service does, not complex or flowery language

AI to the rescue!

For this section, I’ll be using the “Perfect Headline” template from Jarvis. I’ll provide the following input text to describe our fictitious agency:

“Digital marketing agency that helps clients increase traffic to their websites and turn that traffic into sustained revenue growth.”

Then, I’ll click the blue button to generate our AI content:

For this example I’m going to pick the third choice from the top and amend it slightly to:

We’ll Help You Get to the Top of Google and Stay There

Perfect, that’s a great headline for our fictional business. It clearly articulates what we do framed as a solution to our audience’s problem.

Now, not every headline from the above list is a winner, but if you don’t find the best AI content on the first go you can always generate new content as many times as necessary.

Step 2: Describe your unique selling proposition

Explain what makes your product or service different from others on the market. For this example, we need to show what sets us apart from other digital marketing agencies.

Here are some tips for highlighting your USP:

• Be specific. Don’t just say “our product is better.” Show why that is
• Frame your USP in a way that either solves your audiences problem or reflects their aspirations for a problem-free future

AI to the rescue!

For this section, I’ll use Jarvis’s AIDA Framework template (AIDA stands for Attention, Interest, Desire, Action). For this template, I’ve expanded the description of our fictitious agency by adding the following text:

“Digital marketing agency that helps clients increase traffic to their websites and turn that traffic into sustained revenue growth. We bring a combined 40 years of experience in the industry and are known for consistently generating top results.”

Awesome. Clearly, the “Interest” section has the content we need for Step 2. (I’ll be assembling the entire sales page at the end of the article so you can see what it looks like all in one place.)

Step 3: List the top benefits

Now, it’s time to highlight the top benefits of your product (not the top features!). In other words, you need to be customer-centric and not product-centric for this section.

In order to do this, you need to know clearly who your audience is, what problems they have (that your product or service will solve), and how your product or service will solve this problem for them.

To make your product’s top benefits shine:

• Put yourself in your customers’ shoes before you come up with a list of benefits
• Your benefits should paint a clear picture of what your customer will experience by buying your product or hiring your services

AI to the rescue!

For this step I’m going to use the “Feature to Benefit” template in Jarvis. As my input, I’ll create a bunch of bullet points showcasing the main features of our fictitious agency:

Awesome. The above three benefits capture the essence of the top features I listed above. I’ll be adding them in the sales page example compiled at the end of the article.

Step 4: Show your social proof

Testimonials have been shown to increase sales pages conversion rates by at least 34%.

If your product or service is new, then offer it free of charge to a group of beta clients in exchange for their testimonials. This is similar to authors gifting their new books to reviewers to get early praise.

Here are some tips for getting the most out of testimonials: 

• Make sure your testimonials focus on benefits and not just general praise
• Always ask clients for permission to use their full names as they’re much more credible than just using initials (this is critical for B2B sales)
• Check with your clients if they’re OK with you making slight editorial and stylistic adjustments to their text

Step 5: List your key features

Introduce your product or service and describe how it specifically solves the problem your audience is experiencing.

In this section it’s OK to describe bells and whistles, facts and figures, etc. so long as they relate to the problem you’re trying to solve.

Here are some tips for listing features:

• Avoid using “marketing speak” and instead use plain language that can be understood by anyone
• By extension, refrain from making excessive use of superlatives to amplify your product’s features; use simple descriptive language instead

Step 6: Your business bio

Introduce your business in earnest and highlight anything that’ll add credibility to your offer — e.g. number of years in business, awards, certifications, etc.

Some tips for introducing your business effectively:

• Summarize your business in as few words as possible; don’t ramble on and on singing your praises
• The goal of your business bio is to reassure your customers, not to sell your business, so focus only on information they can relate to

AI to the rescue!

For this section, I’ll use Jarvis’s “Company Bio” template:

This is way better written than my original input!

Step 7: End with a call to action

Finally, it’s time to close the deal. End your sales page with a call to action that can convert your leads into customers.

You could include scarcity techniques, like a countdown timer, a generous bonus (of high-value for your customer and low cost for you to produce), a money-back guarantee to de-risk your offer, and the like.

To create an impactful call to action:

• Make your call to action short and sweet
• Use power words to entice action, not soft verbs. For example, use “Call us today” instead of “Reach out to us today”
• Make sure there’s an easy way for customers to contact you. For example, if your call to action in displayed on a smartphone, code your CTA button to trigger a phone call instead of an email-capture form

AI to the rescue!

For this step, we’ll reuse the “AIDA framework” from Step 2 by isolating the call to action:

Contact us today so we can discuss how we can help drive more traffic towards your site.

Bringing it all together

Let’s see what our AI-generated sales page looks like:

(Note: for added credibility, you can close your sales page by displaying a bunch of industry certification logos showcasing your credentials)

Although the above sales page is quite simple for the sake of brevity, it literally took a couple of minutes to generate.

Now, you can certainly add more meat to the bones by spending more time on your page — and you should! You’ll also need to tweak it for maximum impact and probably correct a few grammatical errors. But imagine if you had to come up with all of the above copy from a blank slate.

Wrapping things up

Congrats! Not only do you now know the seven key elements of a successful sales page template, but you’ve also been initiated into the future of copywriting: AI writing assistants.

By using both tools in combination, you’ll be able to turn around compelling sales page after sales page in a fraction of the time!